Case Study: Automatic Ad Category Recommendation, using Slamby

Jogogas.hu is the market leading Classified Ad Site in Hungary. They used to have a „regular” ad posting process, where users had to choose from a category list. They wanted to change this procedure and to offer their users the best category automatically, to which they can post their ads.

They wanted the change in order to accelerate the process of ad posting, and to improve user experience by reducing the number of the fields users have to fill in when they wish to post their merchandise for sale on Jofogas.hu.

Schibsted + Slamby

Slamby helped Jofogas.hu with Slamby Classifier to automatically categorize the incoming products. During the ad posting process, when the user typed in the ad’s title and description, Slamby Classifier immediately and automatically shows the right category from the ~365 categories, where the ad can perfectly fit.

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